HIGHLIGHTS
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Heatmaps visually display areas of a webpage that attract the most user engagement. This helps website owners identify popular and relevant content.
Heatmaps provide insights into user behavior by showing the frequency and intensity of clicks or interactions on specific elements of a webpage. This analysis can help optimize the placement of important elements, such as buttons or links, to align with user preferences and improve overall usability.
Scroll maps, a type of heatmap, reveal how far users scroll down a webpage Cooler colors at the bottom may suggest that users are not reaching the end of the page, prompting a need for adjustments in content placement or design
Heatmaps can highlight areas where users commonly drop off or encounter issues, aiding in the identification of potential barriers to conversion. By addressing these pain points, website owners can enhance the user experience and increase the likelihood of visitors taking desired actions
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